How to Choose a Domain Name & Branding tips For 2020

How to choose a domain name? Picking the proper domain name registration is one of the most important things you’ll do for your site.

Your domain name and URL play a significant role when it comes to search. Not only is this the destination where your visitors will find you and your content, but the domain name you choose also can and does affect your search visibility.

While there are more domain options than ever before, there are still some best practices you need to adhere to if you wish to see optimum results.

What is the domain name?

Here this is a very fundamental question for everyone, Your domain is the address of your blog. For example, our domain is Google’s is

A domain consists of two parts: the name followed by the extension.

For example, with google.comgoogle is the name, and .com is the extension.

In the same ways, the difference between domain and URL  as below …

  • Domain =
  • URL =

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why is your domain name so important?

Choosing A Domain Name Name is most famous for your marketing and advertising of the brand, and it will also represent your product and service. Before the purchase domain name, you should know the importance.

It is your”first impression.” Your URL is the first thing your customers will see. A right domain name can make a positive and lasting impression, even though an unfortunate domain name can send visiters running.

It impacts SEO. While exact match domains (EMDs) are no longer a requirement, keywords in your domain name can still help your search engine optimization ranking. If you beginners read this Comprehensive Guide Of SEO For Beginners will help you in your WordPress blog ranking.

It defines your brand: We’ll discuss this in a moment — your domain name is a branding opportunity! The perfect domain name can boost brand recognition.

Brandable Domain Names vs. Keyword Based Domain Names

Choosing A Domain Name for the money-making blog, you have an option to go brandable domain name or keyword-based domain name.

A brandable domain name is unique. It stands out from the competition, though a generic domain name is usually stuffed with a keyword, and there is a big difference between keyword or branded domains.

Keyword-Based: This is most often we see in google search results. Moreover, the truth is all search engines works based on keywords only. The keywords present in domain maybe work in SEO strategy in 2020 also but choosing the best keyword is up to your skill only.

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A domain name is unchangeable. So, if you want to make a niche based website choose a keyword-based domain and your website ranking, business growth based on the trend of your keyword only.

For more read: How to build a micro-niche blog on earn 2000$ per month?

Branded domains: This kind of domain should be easy to remember, short in form, Unique, and you can write any kind of content but hard to get rank.

For example,,,, etc., behind these brands, there are big agencies, SEO company s make these brands passible. If you are a beginner or individual, it’s very hard to make the brand a single word.

Choose a Brandable Name

All of us know that branding is critical to long-term achievement, but what exactly makes a domain name brandable? Many factors come into play, but the most important ones are as follows:

  • A brandable name has no specific meaning (eg ‘Google’ is not a word, ‘YouTube isn’t one either).
  • It’s unique — your competition doesn’t use anything similar.
  • It’s easy to memorize — not too wordy, no complex vowel combinations.
  • It’s easy to pronounce and dictate over the phone.
  • It sounds trustworthy — some names can be a little shady by definition, for instance, may be too bold, but sounds way better.

Choose the Right Domain Name Extension

Extensions are suffixes, such as .com or .net, at the end of web addresses. These can have specific uses, so make sure to select one that works for your business. The .com domain extension is far and away from the most popular, but it can be challenging to get a short and memorable .com domain name as it’s been around for so long.

A bevy of new generic top-level domains — like .photography, .nyc and .guru — offer a great opportunity to register short and highly relevant names. And here are some other top extensions and how they’re often used:

Choosing A Domain Name, Top Level Domains
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  • .co: an abbreviation for company, commerce, and community.
  • .info: informational sites.
  • .net: technical, Internet infrastructure sites.
  • .org: non-commercial organizations and nonprofits.
  • .biz: business or commercial use, like e-commerce sites.
  • .me: blogs, resumes, or personal sites.

Pro tip: You don’t need to build a website for every domain. Just forward any additional domains to your primary website.

Always Go for the .com

I always go with a .com. Simply easier to remember. With domain names being under $9-10, why not go with something people will remember more?

A secondary reason I have all .com’s is in case I want to sell some of the sites down the road. All things being equal I think .com’s have a higher resale value compared to .info .net etc.

For Branding purposes, the .com will be better unless you have a reason to use a .org or .net instead, such as using a .org for a charity or professional organization or .net for something technical. If you do buy the .net/.org and the .com is available, it’s a good idea to go ahead and buy it to protect your brand.

The only thing to be careful with is TLDs that apply to a specific region (like or .ca). Google uses these to help geotarget websites, so only pick those extensions if you really do want Google to geotarget your site.

Use a Domain Name Generator to Choosing A Domain Name

Once you have got a couple keyword options, it’s time to brainstorm ideas for your domain name. While you can do this with no special tools, it’s often difficult because you’ll keep running into names that are already taken.

Using a domain name generator like Domain Wheel will help simplify the process by both brainstormings for you and making sure that all its suggestions are actually available for purchase:

The Best Domain Name Generators:

  • LeanDomainSearch, created by the guys at Automattic (also known for For example, this is what you get when looking up ‘photography’. This is a tool from Automattic Inc, the people behind WordPress. It is free with an accuracy of 95%. As unavailable names are rooted out with repeated searches, accuracy is expected to improve.

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  • Business name generator by Shopify works similarly to the above, and also helps you build a Shopify store with the domain name of your choice.
  • Nameboy is a bit more old-school — especially in its design — but it’s still useful. This one needs more specific input and does a better job once you have a general direction you want to follow with your name.
  • 123finder – simply click on ‘?’ to find out who owns the name. Keep track of the date on which a particular domain name expires and access a list of domain names coming up for sale.
  • Domainr – allows you to search the entire domain space that includes more than 1700 Top Level Domains.
  • Domain It – offers URL forwarding, which means you can get multiple domain names to all point to the same website.
  • Name Mesh – suggests names in many categories like short, fun, new, and SEO.

Register your new domain name:

After settling on the right combination of keyword-based name and TLD, all you will need to do is purchase the domain name. You can usually buy a domain name through the process of registering for a hosting plan. Moreover, you can purchase a domain individually through a dedicated registrar or hosting company.

When you are ready to register for a web hosting account, ensure that you use this Bluehost link. Going through it is going to lead to two things: (1) it is an affiliate link, meaning that we get a small commission if you purchase through it, (2) it will unlock a $2.95 vs $3.95 discounted cost for you.

You won’t get this reduction if you pay a visit to the Bluehost website in any other manner. Of course, you do not need to receive your hosting and domain name in exactly the exact same location and free domain name. If you get a domain name elsewhere, you can still connect it to your new or existing website after the truth.

How this works will depend on the online host you have chosen. You should take a look at your supplier’s documentation or ask their support team for help when making the move.

Final Words on how to choose a domain name

Learning how to select a domain name for your website can seem intimidating at first. After all, it is an essential decision. However, you’ll discover that with some research and the correct tools, the procedure is surprisingly approachable.

To choose a domain name for your website, all you need to do is follow these four steps:

  • Choose one or more keywords that represent your site.
  • Use a domain name generator to browse your options.
  • Select the best domain name based on some simple criteria.
  • Register your new domain name.

Do you have any questions about how to choose a domain name that’s right for your website? Ask us in the comments section below!

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